Blog

Articles and insights from Natalie Alibrandi

Meet Mango

Natalie Alibrandi introduces Mango, her golden retriever puppy, and explains why Nali Consulting is turning its food science expertise to pet food.

Are we even innovating anymore?

Are recent launches real food innovation or just clever remixes? Natalie Alibrandi breaks down what genuine innovation costs and how to spot the difference.

Food scientist in a laboratory using a micropipette during product testing

A Day in the Life of a Food Scientist

A look at a typical day for food scientist Natalie Alibrandi — at home in London, on the road with clients, and what’s on her plate.

Brands: How to Build Trust With Your Audience

Trust doesn’t start with marketing puffery. Natalie Alibrandi shares three practical ways food and drink brands can earn real audience trust.

Bright supermarket aisle with packaged food and drink products on shelves

Why Most Consumer Brands Fail Before They Even Get to Shelf

What Natalie Alibrandi has learned helping brands go from concept to shelf: the five pre-launch mistakes that sink consumer brands before day one.

From Food Enthusiast to Food Scientist

How Natalie Alibrandi channelled her Italian-American heritage into a food science consultancy in London — and what that journey taught her.